An Introduction from the main man himself,Todd Brown. Not everyone knows Todd, but he's the guy today's industry-leading online funnel builders go to when they need help. This introduction alone is worth the cost of shipping! - pg xi

Budweiser's "secret".I don't think many people would argue that Budweiser is an average-tasting beer at best. Yet, it's the world's #1 selling brew, with a brand value of over $7.5 billion. I explain what you need to do to model this success on - pg xviii

How you can take the "touchy-feely" out of empathy and what you can do to"weaponize" it!- pg xxiWhy you don't need a $1.5 billion dollar advertising tocompeteagainst brands like Budweiser, Coke, Folgers, etc.- pg xxi

How an 8-year old girl with her arm munched in a meat grinder serves as an example of why a seller needs tostart with empathyand relationship building BEFORE going in for a big-ticket ask. -pg xxv

I explain whatHarley Davidson prioritizes OVER QUALITYand uses to dominate their market and be the #1 selling brand in their class. -pg xxxi

Why the productCosmo Kramer and Frank Costanzawant to sell is a complete dud despite having a potential customer base of over 35 million men! Hint: This product involves "boobs"... which makes this book even more of a "must-read". -pg 3As a paramedic, one of my first tasks in my Primary Assessment was to determine my patient'sLevel of Awareness (LOA). Now as the Marketing Medic, it's just as important that I assess my audience's LOA. -pg 8Using motorcycles again as an example, I explain how Kawasaki needs to leverage their audience's LOA if they want totake a chunk out of the massive Honda Goldwing market. -pg 13Why identifying your "client avatar" barely scratches the surface and won't really help you when it comes to understanding your audience and helping make any sales. -pg 28On page 30 you'll find a cute picture ofme kissing my wife. But you'll also learn that nobody goes to the hardware store because they want a drill. But they also don't go to the store because they want a hole either!-pg 30When speaking to your audience, which would motivate them more, abig pot of money or a zombie?You'll have to read page 36 to find out the reasoning behind that answer! -pg 36Ascertain your audience's "4-D's of Transformation Delivery". This is arguably one of the most important sections in this book as it is the foundation the bulk of your campaign will be built on. And you won't find the "4-D's" anywhere else because I created it! -pg 41Along with your audience's LOA, they also have aLevel of Sophistication. This is why "take this pill and lose weight" was once a huge, money-making headline, but nowadays it wouldn't even get a first look. -pg 49YourHave to Have it Hookmay be one of the toughest components of your Empathic Marketing strategy to unveil. But this Hook may very well be the defining difference between monstrous success and catastrophic failure.-pg 51"SkyActiv Technology" and "that thing got a Hemi?" The importance of creating aBig Differentiatorto convince the mind of your audience and make them believe that you're the only one who can deliver.-pg 58How to use your Big Differentiator as a "back door" to advertise products on Facebook that wouldn't otherwise be allowed. -pg 65Understanding all the things you need to "sell" BEFORE you actually make your desired sale. -pg 69Scarcity and Urgencycan help make you sales, but if done wrong, can also cost you customers for life. -pg 71I've actually purchased things in the past because I wanted thisONE THINGmore than what was actually being sold. -pg 72A couple of different tweaks to yourmoney-back guaranteehas the potential to double (or better) the number of customers that buy from you. -pg 74How to establishpayment termsso that your customers feel like they are being rewarded instead of penalized. -pg 81What to do when youraudience doesn't believe in you, they don't believe in your product, or they don't believe in themselves... -pg 87How to"layer" your Facebook advertisingaudience to not only get in front of the people who will feel most understood, but also decrease your ad spend for even better results. -pg 89Screenshot of a Clickfunnels Facebook ad where commenters accused me ofbeing homeless and living under a bridge!-pg 93How and why I landed a new client, simply because I have ahorse included in my profile picture. -pg 95If you're MAKING MONEY on the front end of your funnel, then you need toFIX that problem ASAP. -pg 99Something you can do if youdon't have testimonial proofthat you and your product are legit yet.-pg 103What does your audience need to believeBEFORE they buy from you? I wish I could say it's just "OneThing", but itn's not. -pg 111A sales funnel hasdifferent definitions for different people. -pg 117Are websitestruly dead?. -pg 118How long should yourlanding pagebe?. -pg 120Website "Exit Pops" work, but not if they say "Wait! You forgot to buy my thing!" Instead, your Exit Pops should say and do this... -pg 120How toMeet Your Audiencewith paid ads. -pg 129How to get somebody in your highly targeted audiencespend 20 or more minutes with you for less than $2.-pg 132When and how toask for an email addressduring your Facebook ads campaign.-pg 133TheRetargeting Audiencesyou need to establish BEFORE launching your ad campaign.-pg 133When is the right time to "pop the question" and who do you pop it to?-pg 135How and why are the campaign objectives and formatting of your Propose ads sodramatically differentthan the objectives and formatting of your Meet and Ask ads-pg 135